Online Writing by Fran Aslam

Marketing Articles

Marketing articles is an evergreen topic of discussion for an online writer.  Focus keeps changing with the changes of the system.  This time after Google changed its algorithm in February 2011 the latest trends changed again.

Focus and priority of writing has changed and so are the effective strategies for marketing articles.  These changes do not occur because people are changing, but because online trends are being changed by the experts and specially Search engine experts.

• This will help the writers a lot as their sites will get better traffic  with better SEO of the articles

• It will help the searchers as they will get faster and required search very fast

• It will make your articles popular and you may get more conversion into sales.

Here are the most effective strategies

1.  Content Writing is most important

Better information and a unique expression is the most popular Internet trend to write online for best results.  Well chosen methods that express the theories in such a way that more and more grab it to read right away, is the secret key of your content that will provide more traffic to your sites.  Catchy phrases to intrigue the mind of the reader are an added expression to online writing now.

2.  Optimize article titles with catchy phrases

Article titles are the mot important to get your undivided attention as a writer, as these titles persuades the reader to read the articles.  It takes less than thirty seconds for the reader to decide to stay on the page or go the next title to read.  So title gets you readers and readers get you the traffic.  Make sure your titles are well written with primary keyword of the article and they are written to appeal and intrigue the mind of the reader.

3.  Keywords and Keyword Tools

This is one of the major factors to optimize your article for the search engines and for real people searching for the best results. Use good sources for the selection of the best key words for your articles as you need a strong list of keywords for marketing articles to work.  There are several tools.
a. Word tracker
b. Google adwords Keyword suggestion tool
c. Market sumari
d. Seo book
e. Key word Elite
f.  Keyword  Discovery

I prefer to search and use Google adword tools before using any other tool, though this is not the general practice of writers.  But since Google is the top search engine to index and optimize your articles,  following this tool makes most sense to me.

• It lets you sort the best results of the desired keyword search popularity, past performance history within adwords

• Easy use of key words and the long tail use of keywords that can be used to enhance your articles

• More keyword results are generated based on regularly updated usage statistics and database.

The best will be to use some of the tool and do not depend only on one tool so you get the top keywords from few sources and this will result in the best selection.

4.  Keywords density in your articles

This is another important factor for articles.  Now when search engines have an eye on your contents it is best to  keep an average density.  Many website optimization sites say it have to be 2.5% only that is very easy to maintain. But other online professional writers who write for most read articles globally, they choose up to 6 % of keywords.  I am not kidding I have read it in detail before writing this article.  Use your judgment and do the best for your articles depending on your results.

5.  Link your articles

SEO Link building is very effective for marketing articles.  Linking with relevant articles, or well read articles, inbound or outbound works to optimize.  Once linked properly your article come up easily in searches and so you end up getting more optimization and more readers.  A constant network of links creates traffic junction for your articles.

6.  Write with subheading and lists

It is the first look on the articles that makes the searcher read your articles.  Since everyone is short on time, they prefer to read faster and easier, information.  Once articles is broken into specified point in the form of list

• It is easy to remember

• Easy to the eyes

• Easy to know the most important points of the article.

• Lists help the reader to create an evaluation of your article

• White space in between makes it a great lloking article that is inviting to be read.

7.  The First Paragraph

Since online writing is a little different than writing off line, make sure the first paragraph is written with most attention.  This will help your visitor to decide to stay and read the full article.

a.  First paragraph of your articles is looked by the search engine to know the topic of the article
b.  Readers are interested to know what is in the article so a little summary or talking about the subject, will help you get more traffic to marketing your article

c.  It is as important as the resource box of your article.

8.  Leave reader curious at the end of the article

This is very important to make your reader connect with you again and again.  Though this takes lot of practice and constant over thinking.  As it is not easy to do at the end of every article as it depends on the topic of the article too.  The easiest way to find a way to connect with the reader directly  is  to write more and more articles and connect directly to your readers.  Or simply end you articles by saying;

a.  Read my next articles it has a great story about….
b.  Add a great wish to the reader, I wish for success in your endeavor until we meet again with another informative article….

9.  2011 trend ePublish on the Electronic readers

Publishing industry is changing with people’s trend and attitude and epublishing is becoming very popular.  So publishing on Kindles, nook reader and ipads, with wireless technology is the best way to reach to more audience.  So keep up with your articles marketing with new publishing methods to reach to those who are ready to read articles on marketing.

Related posts:

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3. Power Article Writing – 10 Tips To Re-purpose
4. Writing Articles With EffectiveTime Management Turns Writing Time Into Less Than Half
5. Search Engine Optimization Techniques And Keywords Analysis For Online Writing

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