Main Events SEO 2010 and Hot Trends of 2011
Awareness with the hot trends of 2011 is very important for all online users. As this will help them to make better use of Internet and achieve their goals on a higher level than not knowing how to do it in the latest style. Everyone knows that SEO search engine optimization and its application to online sites pays off in the form of SERP’s from Google Bing and Yahoo. There are several services free and paid that help you identify where search engines are having problem indexing your site, but once you have a blog or static site that you are managing, it is much better to know more about search engines, their algorithm, indexing and other optimization techniques. The two best sites and services that you will find best to help you with these strategies are
Google webmaster central
Bing Webmaster tools
In order to find the business trends in 2011, it becomes very necessary to have a brief look on the occurrence of 2010. This will give us a perception for 2011. Following are the highlights of some of the search engine optimization changes that occurred in 2010.
1. Website Speed
April 2010, Google announced the impact of Website speed on Google PR as a part of the Google algorithm. Sites with a faster load speed will optimize better as these sites will help a searcher to find the results much faster than a low speed site. There are many factors that create the speed of the website up load. Some of these are keywords, hosting, size of the server, configuration, web page content, and the number of objects on a web page.
This was also one of the hottest topics in 2010 for SEO search engine optimization. Several significant changes were made to Google local searches with Google places.
This resulted in local searches integrating with organic search results, resulting to change website ranking layouts in Nov 2010, Google released Google hot pot and December, 2010, Google announced Google favorite places, where popular listings can be awarded.
3. Social Media sites
A. Social media was recognized as an essential part of search engine optimization by Google in 2010. It was accepted to use social media strategy to improve PR of your sites.
B. Engaging the audience from twitter and facebook network to your website for better optimization became an effective strategy by Google.
C. SEO and SMO (social media optimization) became interlinked for page rank.
4. Mobile Search and Mobile content
Google paid attention to mobile search as search from mobile was increasing on an alarming rate. It is increasing 4-5 times higher than Internet search. Determining a strategy for every business from this source was important. As the number of searches performed was growing as high as 56.9 million every day. Google mobile key word tool is very effective for optimizing your site or placing your ads.
Google officially introduced audio transcription services to you tube that uses speech technology to generate automatic video contents. This combined with Google adaptation of you tube and video also became a norm. Videos are very effective sales tool for business online, as they engage a person’s attention in full, by using many senses that makes them decide faster and buy the product.
6. Brand building became effective
Google algorithm changed in May 2010. The main purpose was to improve the quality of search. This was an effective change. Many websites faced ups and downs. And as a result the authoritative sites with cool PR became more popular. Brand building got empowered.
7. Indexing changes by Google
Google continued to improve its Indexing features in 2010. Now content text images and video’s xml sitemaps, started getting spiders. Specialized site map
Google, latest breaking news, geographic and mobile content, all got Google’s algorithm’s attention. Google was able to index contents at a higher level of information that didn’t accept duplicate contents and content farming for indexing.
It was combined effort of Adobe and Google.
8. Linking strategies in 2010
Just like everything link building SEO had to be changed to improve the indexing and algorithm for better and accurate search. Google emphasized the rejection of custom link building services. Internal linking and gradual linking in a moderate fashion was promoted by Google. Location of the link on page, length of anchor text was promoted. Bulk linking was regarded as spam.
9. Google Caffeine
June 2010 Google announced Google Caffeine. Caffeine is designed to update the web, as fast as possible and it allows Google to process all types of contents including images video’s pictures, sound and of course content of the text. Caffeine is the part of SEO process but doesn’t directly bring changes to website indexing or algorithm process.
10. Google Instant Search
September 08, 2010, Google Instant was introduced. Google instant provides Google custom search for the searches. The instant search results were refined and are produced even before entering the full search query by the searcher. This provides fastest results to the searchers and helps to increase conversion rates.
11. Content of the Text
Contents are the most important part of an online presentation. Contents have the high priority in quality for website optimization. Fresh unique relevant content is the fundamental base of SEO. Search engines understand text better than video’s images or even sound. This is the simple reason you have to use Alt, Caption and titles for images and video’s, so that search engines can easily notice the image, video or sound files.
So for 2011 the most important trend is the CONTENTS.
Latest Trends of 2011
Google wants to keep the superior standard of search users because best information is the basics of success for everyone. Google wants to deliver quality and not quantity without any duplicate content. To overcome this Google changed its algorithm for US only on Feb 24, 2011. This was done to overcome the growing number of websites with a high page rank.
This changed the high page rank of 11.8 % sites, as described by Google. These changes occurred mostly in the content farms, as these low quality farms were damaging the usefulness of Google search.
1. So, now the trend is to reduce spam, duplicate content, content farms and low quality website in search results, including new ways for users to give more specific feedback. To do this the most important step is to write contents that are needed on the Internet. Whatever you write must be
b. Write with the searcher in mind
c. Write in simple and clear English
d. The contents should be attention grabber
e. Fluff free and focused
2. Local search marketing and positive reviews
High ranking website for search engine optimization will now include reviews especially for local searches
3. Facebook and Twitter
Search engine optimization will include interaction with twitter and Facebook networks.
4. More Emphasis on Search
Internet and all other digital marketing optimization will have more emphasis on search.
5. WebDesign and Click Through
Creative web design and click through rates will also have the focus of optimization.
6. Emphasis on HTML
HTML will advance more for website optimization this year.
Content text, local search marketing, social media, Video’s linking, Branded search, mobile search and Indexing will be the focus of 2011.
The search engine environment is becoming very complex, as algorithm is always adding more and more complexity to it. But then again these changes in the algorithm are for global improvement.
SEO is becoming more and more important with these complexities. You have to pay little more attention to it than before, so you can still bring your page rank where you want it to be for more conversions. Make sure that your site has all the search engine optimization factors and trends in your strategy.
This blog post is very short description of search engine optimization for business trends of the current year. Whatever Google is planning will be announced in the coming months, keep your eyes hooked ears glued for the new launches by Google Search engine, as this is the biggest search engine, making 75% of the net revenues with searches. Internet users will have to be ready to use the newest strategies to apply right away for their profitable business.
Until next time
Try your best and enjoy your success
Images from Digital Photos